Watch this video:
http://www.bestweekever.tv/2009-10-22/ad-wizards-turn-your-mayo-up-to-mayo-leven/
Then read their response:
http://www.bestweekever.tv/2009-11-13/miracle-whip-embraces-its-terrible-ad-campaign-declares-war-on-stephen-colbert/
I know, so much work clicking on the links, sorry.
http://www.bestweekever.tv/2009-10-22/ad-wizards-turn-your-mayo-up-to-mayo-leven/
Then read their response:
http://www.bestweekever.tv/2009-11-13/miracle-whip-embraces-its-terrible-ad-campaign-declares-war-on-stephen-colbert/
I know, so much work clicking on the links, sorry.